Employer branding the Web 2.0 way
Employer branding means involving employees in the communication and characterization of a company’s brand. Many companies have moved employer branding into the world of social media and “Web 2.0”. [ go]

Winning the War
Over the past decade, employment branding has increasingly become the critical issue for human resources thought leaders. Recently, the buzz has become almost deafening, although the concept itself is only vaguely understood by many. [ go]

Focus Groups: 7 Steps to Defining your Unique Employment Brand
To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This includes analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition and, possibly, conducting a focus group. [ go]

Attract and Retain Top Talent
2010 Opportunities Push Lower Mainland Companies To Re-evaluate Their Ability To Attract & Retain Top Talent [ go]

Employer branding using employee branding
Employer branding, the darling of the human resources marketing machine, now includes employee branding. [ go]

Being an Employer of Choice
Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work. [ go]

The next frontier in the war for Canada’s talent
A positive and successful employer brand leads to greater retention and recruitment of top-notch employees and results in overall higher company productivity. Now let’s talk about the next step... [ go]

Benefits of employer branding
Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help. [ go]

Going green to enhance your employment branding efforts
So, you think creating an employment brand will help your organization attract, retain and repel employees – you are right on! Companies large and small are seeing a significant increase in the ROI of recruitment and retention programs by creating an employment brand. [ go]